Information Technology &
International Services

R+D

IT&IS Siglo XXI S. L. maintains a wide range of research projects related to the internet and new developments in information technology. The basic strategy of IT&IS is based on the development of research applicable to the real requirements of Internet users and on a capacity to innovate constantly and anticipate changes in the market.

These are some the areas of research we are currently concentrating on:

• The role of search engines in present day internet.
• Interactivity and web 2.0.
• The comparative efficiency of contextual online advertising.
• Syndication of contents and personalization of web pages.
• Observing technological advances and nanotechnology.
  

The role of Search Engines in Internet today:

I+D project aimed at profiling the focus of sites through the role of search engines in present day internet. Among the objectives of the research the following subjects stand out:

• The efficiency of search algorithms.
• Visibility on the web and positioning.
• Corporate strategies.
• Competitiveness in terms of search engines.
• Analysis of the dynamic history of search algorithms.
• The future of technology in relation to search engines.
• The leadership of Google
• Local, national and global markets and technology in relation to search engines.
• How tendencies of web 2.0 affect search engines and the technology related to search engines.
• Read some of our articles on search engines (in Spanish).
  

Interactividad y web 2.0

Web 2.0 represents a first rate qualitative leap in the internet. The role of users and the technological capacity to encourage interaction and participation require the development of new tools where where these themes prevail. At present IT&IS is carrying out research related to web 2.0 and interactivetools:

• Applications of web 2.0 to online and web services.
• Potential technological developments.
• Analysis of market tendencies.
• Blogs, wikis, collaborative work and social networks.
• Specialized communities and interactivity. The development of tools and systems
• New technology aimed at the generation of spontaneous communication.
• Read some of our articles about the web 2.0 (in Spanish)
  

Eficiencia comparativa de la publicidad contextual

We started studying and analyzing contextual online advertising 4 years ago and our work has been at the forefront of research revealing its spectacular growth. The most important analytic results of the research have been systematically published as an informative guide:

• The comparative advantages and efficiency of contextual advertising.
• Maximizing revenue
• Forecasting growth of internet advertising and contextual publicity
• Contextual advertising and television advertising.
• Google Adword and Google Adsense
• Google and its results in advertising.
• Contextual advertising on TV, mobiles…
• The online advertising market.
• Read some of our articles about online advertising (In Spanish).

Syndication of contents and personalization of web pages

IT&IS has been developing methods to facilitate the syndication of contents and the personalization of web pages for 3 years. Our websites sindicacion.net and rss.sindicacion.net (a free sindication tool) underline our leadership in this field in Spain.

Observing technological advances and nanotechnology

Lastly, we keep a constant eye on the latest technological advances in general, and particularly the next wave of technology: nanotechnology. We provide a free monthly news bulletin with the latest news and developments in the field of nanotechnology, and we publish blogs on hi-tech advances and scientific discoveries.

Noticias IT&IS - Euroresidentes sobre los temas de investigación I+D